Supporting Australians in their time of need

For more than 150 years, we have been providing financial security for Australians and their families and protecting them when they need it most. Today, we have the privilege of protecting more than 4.5 million Australians, and it is a responsibility we take very seriously.

Our business model reflects a fundamental principle: that Australians should have choice in how they access life insurance which best suits their needs and circumstances. That means ensuring our customers can access cover in the way they choose, on their terms:

  • From a financial adviser

  • From their superannuation fund

  • From us, over the phone or online

  • From one of our alliance partners

By your side, for life

TAL is owned by the Dai-ichi Life Group in Japan. The Dai-ichi Life mission, to be “by your side for life”, has deep cultural meaning and is a strong operating principle for Dai-ichi Life businesses around the world. Companies in the Dai-ichi Life Group aim to contribute to better lives and communities, standing beside our customers and their loved ones, for life. Since Dai-ichi Life first invested in TAL in August 2008, we have grown to become a leading Australian life insurer.

Our Purpose, Ambition and Priorities

Our Purpose

We have an important job to do in the Australian community. Our core Purpose is:

To help Australians live a life filled with choices, options and freedoms, no matter what happens.

To deliver on our Purpose, we are acutely aware of the need to continually evolve our products and practices, keeping pace with ever-changing community expectations.

Our Ambition

Our Ambition signals what we ultimately want to achieve:

To ensure our customers understand and value the protection they have and are confident we will be there when they need us most.

Our Priorities

Our Priorities help ensure our long-term performance and sustainability to meet the needs of all our stakeholders. This is an integral part of our strategic process, led by TAL’s Executive Team and Board.
Our Priorities for TAL’s 2020 financial year:

  • Customer and industry leadership

    Leading the industry by getting it right for our customers and partners

  • People

    Building a culture that is high performing, confident, and creates exciting opportunities for our people

  • Growth

    Building on our existing business and finding new ways to help our customers and partners for the future

  • Strengthening the business

    Strengthening and simplifying what we do to be a more resilient business

  • Integration

    Bringing TAL and Asteron Life together to build a stronger and better business for the future

  • Financial performance

    Delivering long-term sustainable financial performance so that we will be here to deliver on our Purpose and Ambition